Rothco campaigns for life changing Cystic Fibrosis drug #yesorkambi June 21, 2016

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Orkambi is a breakthrough drug that could change the lives of 600 Cystic Fibrosis sufferers in Ireland. It’s the first drug to treat the underlying cause of the most common form of CF – Double Delta F508.

For people with Double Delta F508, Orkambi could be a life-changer. But for the Irish Government, it’s just another expense.” - www.yesorkambi.com

On 1st June, the NCPE (National Centre for Pharmacoeconomics) recommended against reimbursing life-changing Cystic Fibrosis drug Orkambi. When the news broke, advertising agency Rothco set up the action group #YesOrkambi.

Through the ‘#YesOrkambi’ campaign, the cystic fibrosis community is urging our leaders to negotiate with pharmaceutical company Vertex to make the drug available here.

As part of the campaign, Rothco created this powerful advert, where we see the ‘people behind the hashtag':

Rothco are asking people to please help raise awareness by SHARING this video and tweeting it to Minister of health Harris or the Taoiseach, vowing not to rest until they get a #‎YesOrkambi.

Created by Bernie Martin for Rothco and Posted here at Screen Scene, you can see the full list of commercial credits below.

CREATIVE AGENCY

COPYWRITER: Bernie Martin

ART DIRECTOR: Paddy Geraghty

CREATIVE AGENCY: Rothco

PRODUCERS: Babs-Ann Hegarty & Karina Cotter

DIGITAL STRATEGY: Kathleen Healy

STRATEGY: Sarah Walsh / Bernie Martin

MUSIC AND SOUND

ARTIST: Sia

MUSIC SUPERVISION: David Bass, Platinum Rye

SOUND PRODUCTION: Avondale

OFFLINE

EDITOR: Tom O’Flaherty

POST PRODUCTION / VFX

POST PRODUCTION HOUSE: ScreenScene

SHOOT SUPERVISOR: Sinead Bagnall

PRODUCTION COMPANY

DIRECTORS: Paddy Geraghty, Paul Power

PHOTOGRAPHER : Simon Burch