COORS LIGHT

‘The Pint pull’, ‘The Nod and Bounce ’, ‘The Move it or Lose it’ and ‘The Howrya Now’—just some of the slick moves featured in the new TV Ad for Coors Light Ireland, ‘The Mix up’!

Following in a similar vein to the successful current adverts ‘Moving’ and ‘Race’, the new ad is set high in the Rocky Mountains and builds on the theme of sociable fun for Coors Light. A humorous take on an ordinary situation which Coors Light fans can relate to, it demonstrates how a spontaneous attitude to a slight inconvenience can create a memory which will make everyone smile for a long time after.

Directed by Damien O’Donnel and produced by Russ Russell for Russell Curran Productions, the spot was created at Chemistry under producer Fiona McGary. Rachel Carey was the Copywriter with Laura McGovern handling the Art Direction.

Tom O’ Flaherty edited the advert here at Screen Scene, where Gavin Casey was the Flame operator and Gary Curran handling the grade.

‘The Mix Up’ began airing earlier this month on the Coors Light Ireland Facebook and Youtube channel ahead of its TV debut. It will also feature in cinemas; on Video on Demand sites such as 4OD; RTE Player and on train platform sites across Ireland.

Click the VIEW VIDEO button above to check the spot for yourself!