Bulmers – Pearapy

To introduce their new Pear Cider in 2009, Bulmers have teamed up with Ad Agency Young Euro RSCG for their ‘Embrace the Pear’ campaign.

The campaign played on the notion that the Bulmers staff had worked with the apple for so long that they find the concept of a pear difficult to grasp.

The commercials were shot at the Bulmers factory in Clonmel where Damien O’Donnell directed for Russell Curran making great use of the orchards and grounds. The commercials feature the workers throughout their pear-induction, where they have difficulty even uttering the word “Pear”.

Screen Scene’s Jake Walshe edited on location during the three day shoot.