Heineken Light – Johnny Goode

In May 2016, Rothco launched a series of television adverts for Heineken Light. Directed by Radical Media’s Steve Millar, the campaign revolves around the search to find “the perfect spokesperson to be the face of the brand” and the commercials see Heineken set up fictional screen tests to find their perfect spokesperson. And the process is not without some colourful characters.

In May 2016, Rothco launched a series of television adverts for Heineken Light.

Directed by Radical Media’s Steve Millar, the campaign revolves around the search to find “the perfect spokesperson to be the face of the brand”, with Heineken holding fictional screen tests to find their perfect spokesperson. Hilarity ensues.

Created by Alan Kelly for Rothco, where Jessica Derby was the Agency Producer, Alexis Carlesimo produced the spots for Radical Media.

Screen Scene’s Allen Sillery was there on location to help supervise the shoot and also handled the compositing upon return to our Dublin Headquarters. Our colourist Donal O’Kane supplied the grade, while Peter Greene Post Produced.