Meteor – Naked Gym Guy

Promoting their offer to provide all customers with free texts, talk or internet whenever they top up by a minimum of five euro, Meteors 2011 above-the-line campaign – ‘Everyone Gets Something’ – introduced a range of iconic and recognisable Irish characters including Wide Leg Dave, No One Will Upstage Me On My Wedding Day Lisa, Shoe Borrowing Sister and Naked Chatty Gym Guy.

Developed by Ger Roe and Des Creedon of Publicis Dublin, the TV ads were directed by Tom Merilion of Speers Film and shot over five days in Dublin. Edited by Jake Walshe here at Screen Scene, where Gary Curran completed the Grade and Allen Sillery provided the finishing touches on Flame.