Mr Tayto – More than just a crisp

In February 2015, Butter and Publicis Dublin joined forces to show the public why Mr.Tayto is more than just a crisp – he’s the best bud you’ll ever have!

The campaign (consisting of one 40 second and two 20 second spots) features the much loved crisp mascot Mr Tayto in larger than life form, swooping to save us from potentially mortifying situations like wearing offensively restrictive sport shorts or social media sleazing instead of doing your homework.

Directed by Lorcan Finnegan and Produced by Grainne Tiernan for Butter, the spots were created over at Publicis Dublin, where Rachel Carey was the copywriter under Creative Director Ger Rowe and Agency Producers Niamh Skelly and Rachel Murray.

The adverts completed full post production here at Screen Scene, where they were edited by Tom O’Flaherty, Allen Sillery was the Flame artist, and Sinead “The beauty” Bagnall Post Produced to perfection

The ads are currently airing across all major Irish TV channels.