Rabo Direct – Switch

Full of fun and hope, Benjamin Kane is the star of RaboDirect’s 2012 savings campaign and he’s here to deliver the Saving is Believing message to the good people of Ireland: Feel good about your savings, move it to Rabodirect and access it anytime!

The advert from RaboDirect (one of 2X40 second spots) sees Benjamin share his words of wisdom with Brian, who soon feels the liberating effects of Saving is Believing. Created by Martin Cowman for Agency Cawley Nea TBWA under Agency Producer Paul Ellis, the adverts were Produced by Russ Russell for Russell Curran Productions and Directed by Damien O’Donnell, with Jake Walshe Editing the spots here at Screen Scene.