RSA – Pedestrian

Launcing in early 2013, this Road Safety campaign focuses on the dangers pedestrians face when under the influence of alcohol.

A largely overlooked area of road safety, up to two thirds of pedestrians killed on our roads have consumed alcohol.

The spot brings to life how tangibly different the way to and the way back from a night out drinking can be, was created by Catherine Lennon and Dillon Elliott for Irish International. under Agency Producer Noel Byrne. Directed by Stephen St Leger, the ad was produced by Jack Armstrong for H2 films.

The ad was Edited here at Screen Scene by Tom O Flaherty, with Gary Curran supplying the grade, and the ever reliable Allen Sillery providing his usual brand of sterling work on Flame.