Meet Snuggley in the new BANK OF IRELAND TV spot June 20, 2018


‘Wherever you go’ is the charming new Bank of Ireland commercial from Independent and TBWA Dublin.

Following the journey of a family through the eyes of a child and his adorable cuddly toy,‘ Snuggley’ the one constant in his life as he moves home, welcomes new siblings, friends and travels through life, the spot drives home the idea that Bank of Ireland stay by their customers’ side, ‘Wherever you go’.

Directed by Independent’s Gary Freedman, TBWADublin developed the campaign to ‘promote a range of benefits for customers looking to buy a new home’.

The spot was onlined by Allen Sillery here in Flame, with Sinead Bagnall serving as online post production producer.

The campaign is currently running across TV, Radio, and Cinema nationwide.


Creative Agency: TBWADublin

Executive Creative Director: John Kane

Creative Director: John Kilkenny

Production Company: Independent

Director: Gary Freedman

Producer: Chris McBride

Service Production Company: Sweet Media

Producer: Emma O’Beirne

Online Post Production: Screen Scene

Online: Allen Sillery

Online Post Production Producer: Sinead Bagnall