‘Scully was to Blame’ in this wonderful new short film for JAMESON Whiskey March 14, 2018

The new global campaign from  Jameson Irish Whiskey has just launched across television, digital, display and social media in the USA.

Called “Taste, That’s Why”, the campaign reimagines true stories about Jameson and its workers in two stunningly made short commercial films

Created by John Kane & Niall Staines for TBWA Dublin, the ads were directed by award winning Dutch filmmaker Matthijs van Heijningen for MJZUK.

The first film, ‘Scully was to Blame’ (seen above), tells the redemptive story of the eponymous Bill Scully. A character on the Bow Street distillery floor in late 19th Century Dublin, Scully makes a a grave mistake during the third distillation in of Jameson, wastes 428 gallons of precious distillate and earning the ire of the local community.


Flame/Shoot supervision: Allen Sillery.

Flame Assistant: Rob Murray

3D: Ben Klimmek

Post Producer: Sinead Bagnall