AIB – The Power of Doing

Rothco created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the brand’s ‘Backing Doing’ platform. Directed by Johnny Kelly for Antidote, the ad follows 'the story of Casey, a ruby red suitcase who has spent her life unused at the back of a wardrobe. Realising that life’s precious moments aren’t to be wasted, she bursts free of her plastic wrapping and rolls off into the sunset to seek her destiny – travelling the world.' Full post production and VFX on the charming advert were handled here at Screen Scene.