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Bank of Ireland – Snuggley

For most people, their first home won’t be their last. Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone.

‘Snuggley’ is the charming new Bank of Ireland commercial from Independent and TBWA Dublin.

Follwing the journey of a family through the eyes of a child and his eponymous cuddly toy,‘Snuggley’ the one constant as he moves home, welcomes new siblings, gets a dog, and makes and leaves friends, the spot drives home the comforting sentiment that Bank of Ireland will stay by their customers’ side, ‘Wherever you go’.

Directed by Independent’s Gary Freedman, TBWADublin developed the campaign to promote a range of benefits for customers looking to buy a new home.

The campaign will run across TV, OOH, Radio, Cinema, VOD, Digital, Native Content, Social, Owned Media and One on One. It will be supported by a PR campaign and a series of nationwide events.