BMW – Joy Inspires

Luxury car manufacturer BMW's first ever Irish-made TV commercial, ‘Joy Inspires’, is designed to take the viewer on an inspiring journey through a number of scenarios, accompanied by a specially composed soundtrack from Gareth Averill (Music) and Locky Butler (Sound Design).

Created by Adrian Fitzsimons and Rachel Carey at Chemistry under Producer Fiona McGarry, the spot was produced by Russell Curran Productions and Directed by Award Winning Film and Drama Director Anthony Byrne.

Michael Nugent, BMW Sales & Marketing Director, says “We felt it was appropriate to acknowledge our good fortune in the Irish market by making a locally produced ad highlighting BMW’s participation in Irish society rather than using international footage adapted for this market.”

‘Joy Inspires’ was Edited by Jake Walshe here at Screen Scene, where Gary Curran completed the Grade and Allen Sillery added the finishing touches on Flame.