Bulmers – Berry

This 2010 ad for Bulmers, titled ‘An Undergrowth Movement’ tells the story of how their new Berry flavour came to be.

When a young worker and his girlfriend inadvertently discover the new taste sensation that is Bulmers Cider combined with berrys they share it with the other workers, though refrain from telling Tom, the Orchard boss. Discretely they go about making a vat of the stuff before being rumpled by Tom, who actually loves the new taste and greenlights its production.

Bulmers Berry is a blend of 17 varieties of apple, similar to Bulmers Original, fused with the finest selection of blackcurrants, raspberries and strawberries.

The concept was devised by the team at Young Euro RSCG. Damien O’Donnell directed the ad for Russell Curran Productions. Editor Jake Walshe again worked on location in Clonmel to facilitate the quick turn-around. Back in Dublin Allen Sillery in Flame and Colourist Gary Curran added the finishing touches to the pictures.