Cadburys ‘Joyville Chocolate Tree’

Mind craving a bit of sweet stimulation? Look no further! Cadbury’s 2013 Joyville viral advert delivers all sorts of delectable good feelings to the head, heart and soul.

The online spot was created by Publicis Dublin and Directed by Conor Finnegan for Speers films, and sees unsuspecting members of the public stumble upon a set of alpaca unicorns and a magic tree while enjoying a leisurely stroll through St. Anne’s Park.

The ingenious stunt, captured across 10 hidden cameras, was edited here at Screen Scene by Tom O Flaherty, with Gary Curran providing the grade and Gavin Casey weaving his magic on Flame.

Sound Design and Mix by Will Farrell.