ICAD upstarts 2015: Ripe

The ICAD Upstarts Exhibition opened at the Light House Cinema in Smithfield, Dublin, on Wednesday November 4th, 2015.

For the uninitiated, the annual ‘Upstarts’ programme is a scheme by ICAD (Institute for Creative Advertising & Design) which sees Ireland’s top ad creatives mentor up & coming interns for 6 weeks over a series of intensive workshops.

Directed by Damien O’Donnell and Produced by Anne-Marie Curran and Russ Russell for Russell Curran Productions, this brilliant spot for the exhibition was written by upstart Aisling Dowling, with Rory Hamilton serving as the Creative Director.

Edited by Tom O’Flaherty here at Screen Scene, with Phillip Jackson & Fiona Coleman assisting, the spot was Graded by Donal O’Kane;  Gavin Casey was the flame artist, and Sinéad McCormack post produced.

Director:Damien O’Donnell

Producer:Anne-Marie Curran

Producer: Russ Russell

Production Co-Ordinator:Karen O’Mahony

Copywriter: Aisling Dowling

Creative Director: Rory Hamilton

Director of Photography:Peter Robertson

1st AC:Tommy Fitzgerald

DIT: Gosia Zur

Sound Recordist: Patrick Downey

Make up: Karen O Mahony

Camera Equipment: Vast Valley

Tesco Store Manager: Joe Thompson

Runner: Eve Banahan

Editor: Tom O’Flaherty (Screen Scene)

Assistant editors: Phillip Jackson & Fiona Coleman (Screen Scene)

Post Producer: Sinéad McCormack (Screen Scene)

Grading: Donal O’Kane (Screen Scene)

Flame: Gavin Casey (Screen Scene)

Cast :

Des Kavanagh

Ger Roe

Ronan Nulty

Rory Hamilton

Mal Stevenson

Roisin Keown

Lynda Smith

Damien Hanley


Aisling Dowling

Grainne Harnett

Sam Dunlop Doyle

Lisa O’ Hanlon

Rebecca McNally

Mickey Chan

Dearbhla Kelly

Mariana De Moura