Irish Cancer Society – Just One Day

One of the most important days in the calendar for the Irish Cancer Society, Daffodil Day takes place this Friday, 28th March.

Funds raised on Daffodil Day by thousands of volunteers across Ireland go directly to fund the work of the Society across research, services and advocacy. This year, they’ve set a target to raise €3.45 million, and released a new TV spot as part of their advertising campaign, sporting their bold new belief statement: “We won’t give up until cancer does”.

Created by the big hearted brainboxes over at Chemistry, the ad was Directed by Stevie Russell and Produced by Anne Marie Curran for Russell Curran Productions.

Post Production on the spot, entitled ‘Just One Day’, took place here at Screen Scene, where it was Edited by Jake Walshe and Graded by Gary Curran.  Allen Sillery added the finishing touches on Flame.