McDonalds – Antique

If you’re one of the few cave dwelling souls yet to gaze upon “Antique”, the 30-second instalment in McDonald’s 2012 Ireland’s euro-saver campaign featuring football pundit Eamon Dunphy, then you are in luck.

Created by Martin Cowman and Conor Ferguson under producer Laura McMahon for advertising agency Cawley Nea TBWA, the popular spot in the futuristic phase of the long-running euro-saver campaign catches up with the familiar group of 23rd century Dublin lads as they enjoy the “timeless value” of the euro-saver menu, whilst listening to a €30,000 “antique radio” that displays Dunphy’s head in a glass bowl.

It truly must be seen to be believed.

“It’s basically just toying with the idea that in a world where there is a humongous amount of change and disruption, McDonald’s offers constant value,” explains Cawley Nea TBWA executive chairman Chris Cawley.

“Antique” was produced by Emma O’Beirne for Sweet Media and directed by John Hayes. Jake Walshe cut the ad together here at Screen Scene, where Gary Curran completed the Grade. The VFX on the project, which consisted of the future cityscape build, comping of all exteriors and Dunphy shots, as well as the design of the graphic sequences, were handled by Allen Sillery (Flame) and Mike McCarthy (3D Graphics), who also provided on set Supervision.

Be sure to check out Graphics Breakdown HERE.