RSA – SEATBELT

No-one ever died asking their mates to wear their seatbelt. Every time, every trip, everybody belt up.

Targeting young men, The Road Safety Authority launched this effective campaign to promote the use of seat-belts in August of 2019.

Created by Clayton Homer & Dylan Elliott for agency BBDO Dublin, the commercial was Directed by Lena Beug for Red Rage, and underwent picture post here at Screen Scene.