Vodafone – Family is full of firsts

Family life is full of firsts. Embrace them all.

This charming spot from Vodafone Ireland, which began airing on tv screens nationwide in early 2018, was edited here at Screen Scene by Jake Walshe.

Created by Grey London, it tells the tale of a mum, her son, and his burgeoning relationship with her new boyfriend. A wonderful depiction of modern relationships and the importance of embracing family firsts, the commercial was directed by Lena Beug and Produced by Gary Moore for Red Rage Films.

Marc Hatfield was the Creative Director for Grey London, with Talia Shear serving as Agency Producer, overseeing the creative team of Thomas Worthington and Greg Ormond.